THE CHALLENGE

Halloween is quickly becoming big business in the UK. With the likes of Tulleys Shocktober Fest, Fright Nights at Thorpe Park amongst many others. Finkley Down Farm in Andover saw an opportunity to jump on the trend. INOV8 Marketing teamed up with AJP Designs and Evilution Events to deliver a prospective event to the client to show what could be done with their site. What essentially was a field was soon set to be home for a brand new and exciting event.

 

THE INOV8 SOLUTION

Finkley Fearest was a brand-new concept based on a terrifying Halloween event in Andover. From a fully-fledged marketing plan through to revenue generation ideas, INOV8 Marketing created a full business and marketing plan for the event, to show it was viable and a wise investment as well as showing how we would reach our potential customers. Although the event didn’t ever come to fruition, there was some real interest shown by the public.

LOGO CREATION

We created a variety of logos for the new event venture to present to the client.

b

MARKETING STRATEGY

INOV8 Marketing created a robust and exciting digital marketing strategy for the event.

PRESENTING THE IDEAS

INOV8 Marketing were part of the presentation team for the event concept.

TAKE THAT NEXT STEP…