SOCIAL MEDIA MARKETING MYTHS: DEBUNKED! WHY YOU SHOULD BE UTILISING SOCIAL MEDIA FOR YOUR SMALL BUSINESS.
Social media can be both a blessing and a curse. On one hand, you have a cost-effective tool to keep in touch with your customers and acquire new ones, but on the other, it can open you up to a whole new world of things to do. As a small business, you have already got enough to worry about, so is it worth your time and effort? At INOV8 Marketing, we are here to break down some of those things ‘you’ve heard’ about social media, and why it should be forming a part of your marketing strategy. So, let’s dive right in…
MY CUSTOMERS AREN’T ON SOCIAL MEDIA
“Only young people use social media” is quite a common misconception. Platforms such as Facebook and Twitter are widely used by a range of audiences. In 2019, there were over 2.39 billion active users on Facebook, which is over a third of the world’s current population (according to Statista).
The likelihood is that your audience, is in fact a user of at least one social media platform. Another interesting fact (we do love a fact) shows that 90% of young adults between 18 and 25 are on social media. However, it might surprise you to find that nearly 70% of those aged 50 to 64 years old are also on social media, so bear that in mind.
Certain platforms might not be for everyone. Trying to attract a 60+ audience on Snapchat could be problematic, but if in doubt, Facebook and Twitter is always a good place to start with a broad range of users. This leads nicely on to our next point.
YOU NEED TO BE ON EVERY SOCIAL MEDIA CHANNEL
A common belief is that if you are on one, you might as well be on them all. Fortunately, this isn’t the case, as social media can become a big drain on your resources, especially in a small business environment, where you don’t necessarily have the time to invest.
A bit of prior research will save a lot of time in the long run, as setting up and managing a social media profile takes time. Make sure you check out our blog article ‘Which social media platforms to choose for your small business, and their main target audience’
Yes, we do love a shameless plug of our own content 😉
YOU NEED TO POST 3-5 TIMES A DAY
There is a rule that we live and breath here at INOV8, and that is QUALITY OVER QUANTITY. You will garner a better response from posting one, well composed and well-designed social media post, than you would by posting 3 or more poorly produced posts. People are bombarded on social media with information, so make yours stand out from the crowd. Our three principals when creating social media content are;
By creating well-designed and relevant content, people will pay more attention to it, instead of scrolling on by and ignoring what you have got to say.
YOU DON’T NEED TO PAY FOR ADVERTISING ON FACEBOOK
The major social media platforms are free to join, but there is plenty of opportunity to spend big if you wanted. Socialpilot revealed that on average, an ‘organic’ Facebook post (a post shown to your followers) only reaches 3.91% of your audience, and you don’t need to be good at maths to figure out thats not great.
You can of course pay to advertise to reach new audiences, and get your advert in front of more people, and this can be a cost effective use of marketing spend. Social media is still one of the most affordable ways to boost audiences and brand awareness, which makes the investment worth your marketing budget and your time.
HASHTAGS ARE ESSENTIAL FOR EVERY POST
The idea of Hashtags is to join common conversation threads in one place. You may think of many hashtags that are relevant for your business, but sometimes it can be a case of not going ‘overboard’.
According to the owls at Hootsuite, most people use around 11 hashtags that will be relevant to a post on Facebook or Instagram, but you can choose not to put any if you don’t think they are relevant. Hashtags can be used to find new audiences, but also, if they are popular tags, there could be millions of other people using them, so your post may get lost easily. We recommend writing a list of relevant hashtags for your business, then bear these in mind when captioning your social media posts.
So, there you have it, some social media myths debunked. We hope you learnt something from our article. Here at INOV8 Marketing, we are on hand to help small businesses with their social media. Whether it is daily management, or just some help setting something up, simply get in touch and we’ll be happy to help!
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