WHEN SHOULD YOU BE POSTING ON SOCIAL MEDIA? YOUR DEFINITIVE GUIDE ON THE BEST TIMES TO POST ON SOCIAL MEDIA
Social media, the ever-evolving behemoth that stops for no-one. We maybe being slightly dramatic when we say that, but it can be a complex and time-consuming beast. One of the age-old questions has potentially has been answered by the social media gods. We now know when is the best time to post on social media is!
You can read all sorts of articles across the internet that all contradict each other, but nothing says it better than good old analytics. The good people at Socialsprout have broken down the best times to post content on to Facebook, Instagram and Twitter. You can now know when to post to get the most interaction and engagement, so you can now stop all the guess work!
These handy little charts (thanks again Socialsprout!) show exactly when the best times to post are to get those lives rolling in. Take a look below;
Looking at the charts, the most popular times across Facebook tend to be between 9am and 3pm mid-week. This is rather naughty, as most people will be sat at their desk working, but we won’t tell if you don’t! So, if you’re looking at getting your posts seen, aim for around lunchtime mid-week, and between 9am and 11am on Saturdays.
Instagram is the fastest growing social media platform in the world with over 1 billion active users each month. This could be one of the reasons why Instagram has a wider window to capture the attention of followers. Wednesday is the top day for users interacting with content, and you’ll find similarly to Facebook, mid-week seems to be the most active time for users to be online. The window of opportunity is however larger with Instagram, as users tend to be actively engaging with content mid-week until around 8pm. Weekends are generally a bit ‘quieter’ around the Instagram universe, but that doesn’t mean you’ll be ignored completely!
Twitter is still a force to be reckoned with and is used by a whole host of different audiences. Users seem to like logging in around 9am to check up on the daily goings on, and this remains strong throughout the weekend too. Evenings aren’t the strongest period to post, but almost anything up until 5pm mid-week is looking good.
In summary, your best option is to aim for mid-week posting between 9am and 12pm. Instagram you’ve got more wiggle room, but at weekends there is less chance of interactions with your followers. We’d love to hear your thoughts in the comments and thoughts on these finds from Social Sprout! Leave your thoughts in the discussion below.
SHARE THE LOVE 😍
OTHER ARTICLES YOU MAY LIKE?
Truth be told, the past few months have been more than turbulent thanks to COVID-19. The virus has had a profound effect on people’s businesses and lives, as well as grinding the economy to pretty much a standstill. Although it has been a very trying time, things are starting to look up as businesses start to re-open and are able to trade once more.
Things have gone a bit awry lately (and that maybe putting it lightly), but we are always ‘glass half full’ people here at INOV8 Marketing. In this blog post, we thought we would turn our attention to the heroes of the high street, our local businesses.
TIPS AND TOOLS TO MAKE WORKING FROM HOME EASIER AND MORE ENJOYABLE The past month has gone past in a blur, and due to Coivd-19 restrictions, more people than ever are finding themselves having to work at home. This maybe a blessing for some, with...
We’ve come along way from SMS messages on the beautiful and stylish Nokia 3310. Technology moves at a fast pace, and with that, so does customer browsing habits. With the development of smart phones, people now have the power of a laptop in their pocket, and you need to harness that power!
As a small business, you may not be able to please 100% of your customers all the time. We’ve put together some handy tips to help make the situation work for you.
Welcome to 2020 everyone, a new decade, and lots of new possibilities. We’re not Mystic Meg, but we’ve had a look into our crystal ball to see if we can decipher any trends in marketing for 2020.
What are the best social media platforms for small businesses? Well, there is no definitive answer, but do you need to be on all of them? Read on to find out more.
We thought we would help get your Christmas marketing glowing like Rudolph’s nose, by offering up some hints and tips for your Christmas marketing!
At INOV8 Marketing, we like to hand out some hints and tips on small business marketing, to make things a little bit easier. This week, we have been focusing on print marketing!
At INOV8 Marketing, we’re on the side of small businesses. We love to see small businesses thrive, and we thought we would put together some tips on how to get the most from your marketing.
Social media is now a massive part of our daily lives, but how many people are logging in to check out theirs? Read on to find out more.